Managing Change needs Management of Risk

Any change carries with it an element of risk. Will our people at all levels come with us on the journey? Will the numbers really happen as budgetted? Will the new concept or product be as exciting to the market as it is to us? and so on
All change requires a risk analysis and when your change concerns something radically new where ideas are paramount it becomes even more essential that you have an open mind to all ideas however radical they may at first appear. There is a caution here though.
I managed a change process where the manager had followed this idea and had lots of great new product concepts. In his enthusiasm he forgot to take the second step of evaluating the viability or marketability of the ideas. Some succeeded but sadly more flopped leaving a warehouse full of unsaleable items.
Great ideas come from taking a risk but successful great ideas come from evaluating the great ideas before putting them to market. Really go for it because real change comes from fresh sometimes radical ideas not from trimming the edges.